Maryville, Tenn. – Blount Partnership president/CEO Bryan Daniels announced today that Kim Mitchell has been named the Director of Tourism and begins her duties July 1.
“We are excited to have such a talented individual like Kim join our organization,” said Daniels. “Her experience in developing and implementing marketing strategies, working with community partnerships and building brand awareness is vital to the goals of the tourism authority.”
Mitchell joins the Partnership after serving the past 2 ½ years as the special events coordinator for the Helen Ross McNabb Center where she contributed to the successful planning, management and execution of many Blount County special events with specific responsibility for achieving all fundraising goals and community awareness objectives.
“I’m honored to have this opportunity to work with the Blount Partnership,” said Mitchell. “As a Blount County native and having worked for many years in community, I’m quite familiar with the marketing needs and exposure necessary to revitalize the tourism sector of the Partnership.”
A graduate of the University of Tennessee, Mitchell has worn many hats in a variety of industries during her career ranging from being director of catering for a national hotel chain to serving as a marketing and public relations specialist for a local marketing group.
While working with Helen Ross McNabb, Mitchell planned and managed the two-day Big BBQ Bash competition in Maryville which hosted nearly 30 teams and entertained nearly 1000 visitors. She also coordinated the Russell Biven Clayfest Tournament and the annual Bob Kesling and Bert Bertelkamp Golf Tournament and the Evening of Hope Concert in Morristown.
Her position with the Blount Partnership consists of recruiting events in the areas of leisure, business and group travel to the county for overnight stays.